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Industries: Ownership and control

 

1) What is a conglomerate in the media industries? 

.Conglomerate a very large organisation that owns different types of media company 

2) What is a subsidiary?

.A company within a conglomerate that has many smaller companies

3) What are the benefits for media companies of vertical integration?

.Vertical integration is when one conglomerate owns different companies in the same chain of production.

4) What are the benefits for media companies of horizontal integration?

.Horizontal integration is when one company buys other companies at the same level of distribution.

5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.

6) What is convergence and what device has changed the relationship between audiences and producers? 

Technological convergence refers to the fact we can now access all different types of media on one device.

The growth of smartphones has completely changed the relationship between industries and audiences. 

Traditional industries like newspapers are now moving into video or online content and audiences can now create their own user-generated content.


7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible


8) What is the name of the media billionaire who used to own Fox? 

Rupert Murdoch

9) List 10 companies that are part of the Disney media empire. The graphic below will help you. 
1.ABC Television Network
2.ESPN
3.Marvel Entertainment
4.Lucasfilm
5.Pixar Animation Studios
6.20th Century Studios
7.Disney Channel
8.Hulu
9.National Geographic
10.Disney+

10) Why did Disney buy Fox - what are the benefits? These benefits are particularly discussed towards the end of the article. 


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