1) What is a conglomerate in the media industries? . Conglomerate a very large organisation that owns different types of media company 2) What is a subsidiary ? . A company within a conglomerate that has many smaller companies 3) What are the benefits for media companies of vertical integration ? . Vertical integration is when one conglomerate owns different companies in the same chain of production. 4) What are the benefits for media companies of horizontal integration ? . Horizontal integration is when one company buys other companies at the same level of distribution. 5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you. 6) What is convergence and what device has changed the relationship between audiences and producers? Technological convergence refers to the fact we can now access all diffe...
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